"What Do Raspberry Tartletts Have To Do With Your Online Infoproduct Business? "

I was picking up my morning coffee at my local Starbucks this morning, and saw something that made me laugh so hard, I had the entire store looking at me!

Its no secret, Starbucks based their business on an upscale clientele, those that don't mind paying 40% more for their cup-o-joe than the rest of the market.

Same thing goes now that they are turning themselves into music retialer, the classics that are often available for $5 over in the discount bin at your local record store are $18 in the Starbucks bin.

They've also put a premium on doughnuts, pastries, coffee makers and even cups and saucers.

Today though, it really HIT me for the first time when I saw their newest treat - a Strawberry Tartlett, two tiny Strawberry tarts that were so thin I could see right through them for $2!

Now, I'm pretty certain that if I didn't really pay attention, chances are I wouldn't even notice these fine tartletts in my mouth, let alone quench any kind of serious hunger.

But therein lies the beauty of product position and marketing.

They turned a $1 substantial Tart into a much smaller, tartlett and charged double the money!

There are many lessons to learn here, but the main one is...

In the Ultimate Information Entrepreneur's Success Package I focus a great deal on methods you can use to Up-Style your product offerings, often with less effort than lower cost products will fetch.

You can differentiate yourself from your competitors in the most seemingly saturated markets by elevating your products steps above where your competitors are.

Methods we talk about in the Success Package include:

1. Packaging your information in alternative formats
2. Bundling products to radically increase percieved value
3. Pricing strategies that set your product apart
4. Key sales page messages that will get you more money for your product
5. Turning your information into sustained, ongoing revenue streams
6. Increasing your revenue per customer through back-end products and many more...

Fact is, there are many ways you can move from a local coffee shop business plan to a Starbucks business plan - work less and earn more.

Do you think it cost more or resulted in more work to create a tartlett than a full desert?

No way - yet you get double the profit.

Now that's the way you can make a living online, not just a part-time income.

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